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WSV18-0138
SOCIAL MEDIA FOR VETERINARIANS
TOP 10 BEST SOCIAL MEDIA TIPS
E. Garcia1
1Simply Done Tech Solutions, CEO- Digital Strategist, Tampa, USA
TELL YOUR STORY
People are often under the impression that Facebook
is solely about peer-to-peer interactions. This, however, couldn’t be further from the truth. Facebook is a platform that’s become as universal as the water cooler itself. Successful veterinary practices around the world leverage Facebook as a place to tell their unique story. Your veterinary practice has a narrative; a year it was founded, a founder (or two, or more) and a style and perspective that makes it entirely unique.
Use Facebook to tell your story and not only capture, but captivate your audience!
Tell us about your success stories: the pets that you care for and the difference that you’ve made today. All of these things foster community, trust, interactions, and keep your trusted pet owners coming back for more.
These success stories are technically known as:
Case studies – a story particular to a specific pet, place and time.
These case studies are of crucial importance for a multitude of reasons, but primarily because they help your audience to see firsthand the type of stellar care that your veterinary practice provides!
In a particular case study, be sure to provide your audience with:
· Why the pet came in to receive veterinary care
· What you did to provide care for the pet
· How the pet is doing today
· A photo, or quick video of the pet!
By providing this level of in-depth information on a pet, you tell the story of your patient and ensure that you can deliver the same quality of care to any prospective pet owner who needs it. You’ll be able to forge an immediate bond with pet owners who appreciate your attention to detail, and the accountability needed to provide optimal care for a pet.
People want to hear of your successes, which will brighten their day and instill them with confidence about your veterinary practice. In exceptional circumstances, news coverage has even come about after particularly sincere and uplifting pet stories. This results in absolutely
43RD WORLD SMALL ANIMAL VETERINARY ASSOCIATION CONGRESS AND 9TH FASAVA CONGRESS
25-28 September, 2018 | Singapore
Teach all clients to have a carrier that they feel comfortable keeping in the house where the cat can use it as a safe and favoured space. Transport the cat
in the foot well of the car for optimal security, keep the carrier horizontal with minimal rocking/sliding, cover it with a towel and keep it off the floor of the clinic to avoid interactions with other animals. (www.cathealthy.ca)
The more relaxed the cat and clinic team are, the more relaxed the client will be.









































































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