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tremendous publicity, and simultaneously helps you to market your services to a wider audience. This wider audience can soon grow and enhance your veterinary practice online, and in the local community.
Case studies are also a great opportunity to educate your clients. By highlighting a particular toxicity (like xylitol, grapes, or lily toxicity in a cat) you can spread
the important information in a success story that will resonate with pet owners. These posts can be timed for specific times of year (the “chocolate holidays”, the start of flea season, holiday dangers) to help your clients stay aware of how to best care for their pet, and to keep your practice at top of mind.
GET PERMISSION
Yes, you should receive permission from a pet owner to share their story, pictures or a video of their pet on Social Media or elsewhere. This is an important thing to note and emphasize, as some members of your staff may be appointed to collect signed Photo/Video Release Forms, to ensure that you’re permitted explicitly to share various types of media.
Most pet owners don’t hesitate at the opportunity to share the joy of their pet with the world and online, but receiving permission firsthand is definitely a must.
Sample topics for case studies can include:
· Dermatology: Before and After Skin Cases
· Dental: Before and After Dental Care (Photo)
· Surgical Case Examples
· Laser Therapy Cases (Pets can often improve a limp in a matter of weeks after laser therapy)
By using Facebook, photos, and videos to create and communicate compelling stories, you can enhance your marketing efforts, stay on the cutting edge, and attract more pet owners to your veterinary practice.
MAKE MARKETING A GROUP EFFORT
Who says that you should only appoint a single point person as your lead marketer? After all, your veterinary practice is a team of unique individuals; creating a unified experience by combining the many talents of a diverse team. If you utilize this same diversity for your marketing, you may be able to generate far more content, that’s actually far more compelling.
Read on to see how the team-oriented approach to marketing can actually help you generate content more consistently, and enforce more accountability in the process.
ENHANCE CONTENT AND CAMARADERIE IN ONE FELL SWOOP
spread responsibility among a diverse staff that is interested in participating!
· A team can create a rotation of marketing and social media related tasks, easing the responsibility on everyone.
· Sharing responsibility can create accountability
and a sense of true shared-identity related to your veterinary practice! When members of your staff get to share a piece of their experience on social media or otherwise, they are supporting the practice and giving their unique point of view in the process. This can be very empowering for your staff!
· Appropriate rotations can involve each member of staff taking photos to share via social media, and creating a schedule of posts for your website, Facebook, Twitter, etc.
· Content can be diverse and customized to fit the tone and feeling of your veterinary practice! You may decide to include staff photos, quotes, pictures of happy pets, stories, health tips, or more. All of these things help to convey a true sense of identity for your veterinary practice, and exhibit your practice as a place of both work and community.
· Consider designating tasks based on skillset; maybe a staff member that studied photography touches up shots before they are posted to Facebook. Perhaps an English minor helps to proofread content before it goes live. Get creative!
· By working as a team, you can share responsibility, save money on a new hire, and teach your entire veterinary staff the various skillsets that it takes to remain competitive in an evolving veterinary industry!
· Many veterinary practices learn to enjoy the shared approach, creating a sense of camaraderie amongst staff, while enhancing their veterinary practice’s marketing efforts in the process.
THE ROUND TABLE APPROACH
There are many ways to facilitate this group effort. The “Round Table” approach means that at least once a week, your staff gets together to discuss the strengths
of your approach to marketing, what can be improved, and any other topics that may be deemed appropriate. You can facilitate this approach through a group email where everybody responds, or a lunch where everybody gathers around, yes, a round table! The details are up
to you, but your staff will love a chance to be heard and enhance your veterinary practice.
Your Singapore, the Tropical Garden City
Yes, there is some peace of mind that comes with appointing a head of marketing, or other point position, but let’s look at what can happen when instead, the effort is spread across a team.
· Rather than making a new hire solely for marketing,
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