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 25-28 September, 2018 | Singapore
REFERENCES
1. Ballweber LR, Xiao L, Bowman DD, Kahn G, Cama VA. Giardiasis in dogs and cats: update on epidemiology and public health significance. Trends Parasitol. 2010 Apr;26(4):180-9.
2. Companion Animal Parasite Council. www.capcvet.org. Accessed 01MAY2018.
3. Saleh MN, Gilley AD, Byrnes MK, Zajac AM. Development and evaluation of a protocol for control of Giardia duodenalis in a colony of group-housed dogs at a veterinary medical college. J Am Vet Med Assoc. 2016 Sep 15;249(6):644-9.
4. Barr SC, Bowman DD, Frongillo MF, Joseph SL. Efficacy of a drug combination of praziquantel, pyrantel pamoate, and febantel against giardiasis in dogs. Am J Vet Res. 1998 Sep;59(9):1134-6.
5. Barr SC, Bowman DD, Heller RL. Efficacy of fenbendazole against giardiasis in dogs. Am J Vet Res. 1994 Jul;55(7):988-90.
6. Fiechter R, Deplazes P, Schnyder M. Control of Giardia infections with ronidazole and intensive hygiene management in a dog kennel. Vet Parasitol. 2012 Jun 8;187(1-2):93-8.
WSV18-0326
SVA PRACTICE MANAGEMENT
ONLINE REPUTATION, WHY IT MATTERS SO MUCH AND HOW TO TAKE CONTROL
S. Samuels1
1Portsmouth, United Kingdom
SS – Online Reputation, why it matters so much and how to take control
Social media and online reviews bring huge opportunity to vet practices but also some risk. A disgruntled client can ensure their story is heard by thousands of people and an inadvertent post from a member of staff can
get the practice into legal or reputational trouble. Take control of your online reputation and make sure you have a plan in place for what to do if the worst happens.
Reputation management is a crucial part of online marketing. It is useful to think of four main steps:
1. Monitoring
2. Positive Content
3. Responding
4. Social Media Policy
Monitoring
To be able to react to mentions of your name on the internet it is crucial to know what is being said. Setting up monitoring can be done very quickly and easily using free tools such as Google Alerts.
Positive Content
This strategy for reputation management is very similar to the old veterinary adage ‘The solution to pollution
is dilution’. Building up positive content about your practice allows viewers to put any negative content into context. For example, one negative review in isolation can be very damaging for a veterinary practice, but one negative review alongside several positive ones poses no problem and can actually give weight to the positive reviews showing that they are authentic.
Responding
It is very important to respond to all feedback good or bad. It is useful to have a process in place for dealing with negative content so that should the worst happen everybody knows what to do and how to respond.
Social Media Policy
Risk from online reputational damage comes not only from clients but also from the veterinary practice’s own staff if they do not understand their online obligations, both on their practice’s social platforms and their own, private social media. A practice social media policy is not only essential for good HR management but also it is a great way to get the whole team involved and familiar with the challenges and issues involved.
43RD WORLD SMALL ANIMAL VETERINARY ASSOCIATION CONGRESS AND 9TH FASAVA CONGRESS
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